Minnesota Aurora FC Partner with Athena Global Advisors for Marketing and Business Intelligence 

Minnesota Aurora FC announced today that the club has partnered with woman-owned Athena Global Advisors for marketing services, business intelligence, and strategic sponsorship development. Athena specializes in helping organizations expand their audience and build lasting, mutually beneficial sponsorship opportunities. As Aurora enters their 5th season, the woman-led club looks forward to advancing their mission of empowering women in sports alongside a consultancy with deep expertise in sponsorship, performance analytics, and brand development.

Built on a community-ownership model in 2022, Aurora has more than 5,000 community owners in all 50 states and 19 countries. Their commitment to community impact and building pathways to professional soccer for their players has drawn both a strong fanbase and corporate support. The club regularly sells out TCO Stadium at Viking Lakes, comparable to pro-level crowds. Competing in the USL-W, Aurora has twice earned “Organization of the Year” honors in the league’s four-year history. 

As an advisor to Fortune 100 companies and major sports leagues, Athena knows that growing audiences, viral visibility, and cultural momentum make women’s sports a space where brands can lead authentically and is making significant investment in their sports practice. Minnesota Aurora FC looks forward to advancing their mission of creating opportunities for women. 

“As we head into our fifth year, Athena is helping us develop tools to increase sponsorships, audience analysis, and grow the commercial side of our club, and we are ecstatic to partner with them,” says Saara Hassoun, President of Minnesota Aurora FC.  

“We are thrilled to work with Minnesota Aurora to expand their robust brand presence and add to our investment in women’s sports,” says Maggy Wilkinson, CEO of Athena, a Philadelphia-based marketing consultancy that works with clients such as Comcast, NFL, Subaru, Hitachi, and Liberty Latin America. “Aurora’s existing community of loyal, engaged supporters already emulates that of professional teams, and we’re excited to join them on their journey to the next stage of growth.”

About Athena Global Advisors 

Athena Global Advisors is where the power of creativity meets the precision of consulting. We bring together data, strategy, events, and creative to help organizations see further and move faster. With expertise across management consulting, marketing, advertising, and brand experience, we turn insight into impact—elevating performance, reputation, and results.  

Headquartered in Philadelphia, Athena is a woman-owned, women-led organization that partners with Fortune 100 brands like Comcast, Subaru, NFL, FIFA, Hitachi, and Liberty Latin America. Athena has won The Philadelphia Inquirer’s Top Workplaces award for the past three consecutive years and earned a Philadelphia Business Journal Best Places to Work award in 2025.